Over the 2 years that I’ve been blogging I’ve learnt so, so much about the internet and the blogging world that I had no idea about before. If you would have asked me what SEO was 2 years ago you would have got a blank face and an ‘eh?!’. But after a lot of reading and researching I’ve learnt ‘what is SEO’ and how much it can help your blog grow and stand out in this huge sea of blogs.
Titles
When writing your blog posts don’t underestimate how important the title is. This could be the difference between people finding your post in Google and it falling to the back of the search engine. Make sure the title is clear and relates to what your post is actually about so if you’re blogging about the perfect nude eye then call it that as that is exactly what a reader will be searching for in Google.
Name your photos
Great photos are so incredibly important to the growth of your blog but you also need to think about what you name your photos so that they come up in the image search on Google. To do this simply click on your photo in Blogger and select Properties, and this is where you can enter the title and the ALT text for the photo. Similarly to you blog title people will find your photos by searching for what you call them in Google. Also, by making them Pinnable straight from your site to Pinterest it means readers can instantly share your content.
Key words
Key words are really great at helping people find your blog post in Google search. For example if you’re writing a review about a new Max Factor blusher then make sure you write the exact name of it in the post at least once as this will make your blog rank higher in the search engine. You can also look at what the most searched key words are for certain topics in Google Ad Words as again this will give you a better chance of you blog being found. It’s important not to try and cram in too many key words as the post won’t look natural but a couple per post are fine.
Internal Backlinking Your Posts
This basically means adding in links into a post to any relevant old posts from your blog. The more backlinks from other websites the higher you will appear in Google, but this also works for links in your own blog too. Of course it goes without saying to not just spam people with too many backlinks but if you add in link that you think will be useful to your readers it can only have a positive effect on their experience on your blog.
Great Content
Finally, but most importantly just remember that if you’re producing great content then more and more people will come back to your blog and this will be the best thing you can do for your site. If you’re producing consistent and reliable content your readers are much more likely to come back but also tell other people about your blog. This will in turn increase your chances of your posts being tweeted, liked and shared and bring more people to your blog.
I hope you found this post useful, and obviously I’m in no way an SEO expert but these are just a few things that I have picked up along the way.
